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Blak Labs launches campaign for Singapore Garden Festival

Singapore Garden FestivalSingapore creative agency Blak Labs has launched a new campaign for the Singapore Garden Festival, a biennial tropical garden and flower show.

The campaign comprises TV, print, online and outdoor.

“Whether you are a professional florist or just someone with a passion for flowers, this year’s show will inspire and enthrall your senses,” said Dennis Lim, deputy director for Singapore Garden Festival. “We wanted fresh thinking and Blak Labs’ ideas were ripe for the picking.”

“We are proud to be part of the Singapore Garden Festival, collaborating with NParks and our existing client, Gardens by the Bay, on the project,” said Charlie Blower, managing partner of Blak Labs.

The show will take place from 16 to 24 August.

Credits:

  • Client: National Parks Board
  • Product: Singapore Garden Festival
  • Agency: Blak Labs
  • Writers: Elon Law, Justin Lim
  • Art Directors: Regina Lee, Nick Tan
  • Project Manager: Ken Tam
  • Production House: Omens Studios
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