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The Media Shop hires former Sapient Nitro exec to lead Sydney office

Tim Standford

Tim Stanford

Singapore boutique media agency The Media Shop, which announced it was opening an Australian operation in March, has appointed a local market lead for its Sydney office.

Former Fairfax and Sapient Nitro executive Tim Stanford has been hired to run The Media Shop Australia, with CA Technologies among the founding clients.

The Media Shop is one of the first Singapore media agencies to set foot in the Australian market.

“More companies are focusing their resources on digital marketing and Tim’s strengths in this area are an asset for us as we plan our expansion into Oceania,” said Jessica Toh, the agency’s regional business director, to whom Standford will report.

Stanford said: “The Media Shop has proven their worth as an independent agency with a track record of regional campaigns run for blue chip companies – and clients are sitting up and noticing. I’m thrilled to join them at such an exciting juncture.”

Meanwhile the company says that its planned Indonesia launch is likely to take place after the dust has settled post elections.

“We’re still looking for the right person to lead the agency in Indonesia,” Toh told Mumbrella. “We’re most likely to open in this market at the end of this year or the start of the next.”

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