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Hong Kong Effies shortlist revealed

HK EffiesThe Hong Kong Association of Accredited Advertising Agencies has revealed its shortlist for local effectiveness awards show the EFFIES, with creative agencies DDB, Havas Worldwide, Leo Burnett and Ogilvy and media agency OMD registering the most finalists.

Mindshare, Cheil and Lowe also feature on the shortlist, which is to be judged by marketers including Judy Sun of The Hong Kong Jockey Club, Julie Chiu of Wellcome and Paul Groves at AIA Group.

The winners will be revealed on 6 June.

The shortlist in full:

HK Effies shortlist

Last year’s Hong Kong Effies was won by DDB for its work for McDonald’s.

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