FYI

Kawo targets sports industry with China social media offering

Social media management tool KAWO is targeting the sports industry with a page to deliver Chinese social media such as Weibo and WeChat to marketers.

The announcement:

Shanghai, 16 April 2014: KAWO, a social media management tool that helps businesses repurpose and automate existing social media content onto Chinese channels like Weibo and WeChat, has officially launched a specialized page targeting the sports industry to deliver Chinese social media to their clients.

Although the sports market in China is taking off, with particular growth in sport leagues like the NFL and UFC, since key social media channels like Facebook and Twitter are blocked, it’s difficult for athletes, teams, leagues, and agencies around the world to tap into the huge spending power of Chinese sports fans and maximize exposure to commercial opportunities.

Founded by Australian entrepreneur Andrew Collins, the Shanghai-based social media agency gives brands digital access to over 600 million people by automatically pulling their existing Facebook and Twitter content onto a central dashboard, where moderators translate and then push it via KAWO directly on a brand’s Chinese social network accounts.

Benefits include:

● Transparency: A single dashboard gives brands complete control and an overview of all their networks, as well as athletes, teams, or leagues.

● Exclusive Sports Insight: Includes case studies, resources, and materials to sell social media with a punch.

● Protection: The system is supported by KAWO Protect, a system with a blend of automated flagging and experienced human moderation, that screens potentially sensitive content for the Chinese market.

● Competitor Intelligence: Keep track of competitive fan accounts, engagement, trending posts and measure your performance against theirs.

“Thanks to KAWO, Chinese fans can connect with us on social media, and the FIVB is well on its way to achieving its social media mission to be the sport’s official commentator, form relationships with fans, influence behavior and engage an audience to bring the spectacular sport of volleyball to China.”

KAWO CEO Andrew Collins states “We’re now making it possible for any sporting organization to leverage this into building a fanbase, without needing Chinese expertise or technical know-how. With KAWO, they’ll be able to focus their time on strategy, branding and client development, rather than getting bogged down by logistical details.”

KAWO currently supports Facebook,Twitter, and Instagram syndication to China’s three top social networks: Sina Weibo, Tencent Weibo and WeChat. Pricing for KAWO starts at just $595 per month. For more information, visit: www.kawo.com

Source: press release

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