FYI

Hakuhodo launches data analysis tool

Japanese advertising agency Hakuhodo has launched a new data analysis tool.

The announcement:

Hakuhodo Inc. (Minato-ku, Tokyo headquarters; Hirokazu Toda, President & Chief Executive Officer), Hakuhodo Product’s Inc. (Koto-ku, Tokyo headquarters; Teruhiko Ando, President & Chief Executive Officer ), and i-Ways Corporation (Shinjuku-ku, Tokyo headquarters; Isao Toyama, President) have jointly started offering HAKQENTM, a cloud-based data analysis tool, to their clients. HAKQENTM, which utilizes QlikView technology supplied by QlikTech Japan K.K. (Minato-ku, Tokyo headquarters; Satoshi Murakami, President and Representative Director), makes it easier for marketers to analyze and visualize their big data.

Many marketers that possess customer data, retail outlet data, and other forms of big data are eager to make use of it in marketing and management decision-making processes. Unfortunately, these corporations lack the data scientists, analysts, and other necessary personnel to work with big data. They also face difficulties in constructing processes, such as sharing information on issues, because of complex organizational structures. Furthermore, an important part of using data to discover marketing challenges involves very detailed system modifications. Developing and deploying analytic systems in house, however, involves enormous investment.

HAKQENTM, which the Hakuhodo group and i-Ways Corporation are now offering to their clients, is a cloud-based version of the QlikView BI platform from QlikTech Japan K.K. The program provides more than just a big-data analytic system; it vastly simplifies data operations, the analytic processes to uncover issues, and even the formation of actual action plans.

The program comes with more than 50 analysis templates, which are packed with know-how from the promotion field and stimulate the use of PDCA cycles. By selecting templates, client corporations can quickly and inexpensively build data analysis processes. In particular, companies in the distribution, retailing, or food and beverage industries that have customer reward or discount card systems and companies with sales data on individual customers, such as those in the mail-order and insurance business, can implement even finer grained analyses.

The Hakuhodo group and i-Ways Corporation are offering HAKQENTM with one-time set-up fees and monthly reoccurring fees that are competitively priced for a BI tool in order to encourage as many clients as possible to use the program on an ongoing basis.

The Hakuhodo group plans to enhance its clients’ promotion abilities by engaging in data analysis and implementing actions that will lead to solutions to the issues uncovered by this analysis, while continuing service improvement and development activities.

Source: press release

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