Opinion | Features
Harry Dewhirst on Asia plans for new venture BlisMedia, obstacles to growth, and why SingTel's acquisition of Amobee put Singapore ad tech 'on the map'
Harry Dewhirst is the former VP of advertising at Amobee, a mobile ad tech firm that SingTel acquired for $321 million in 2012. He recently joined location-based ad company BlisMedia, and is looking to expand the business from his base in Singapore.
In this Q&A with Mumbrella Asia’s editor Robin Hicks, Dewhirst, whose mobile ad buying firm RingRing Media was acquired by Amobee in 2009, talks about how BlisMedia differs to Amobee, his Asia expansion plans, and whether his former company was worth its hefty price tag.
With questions being raised over the integrity of some awards entries in Asia and Australia in recent days, former creative director Darren Woolley says scam can be as damaging for marketers as the agencies involved.
Scam awards entries have come to industry attention again, following the most recent Cannes Lions awards. In the process, several high profile advertisers have been associated with their agencies’ entries. But what are the implications for the advertiser?
It is a standard response that advertisers are not really interested in creative awards. But the fact is that marketers are human and those that have healthy and close working relationships with their agencies actually enjoy seeing them being recognised, especially for work they may have created together.
In a Q&A with Mumbrella’s Australia site, Terry Savage, chairman of the Cannes Lions Festival of Creativity, defends the integrity of the competition and answers questions around scam ads following an investigation by Mumbrella into a series of ads from Australia and one from Asia entered into the Press category which ran just once.
What is your definition of scam?
We require the work to have been approved by the client and to have used paid Media in the execution, if there is a query we get validation via the agency the client and the Media schedule that the work has run and complied within our entry rules. In the case of self promotion and NGO that is not the case.
In this post, D. Sriram takes issue with those who say that success for marketers in China, in his case dealing with state-run broadcasters, is impossible because of bureaucracy, government interference and shady dealings.
I remember a hot afternoon in June 2012 – I was in Beijing, headed out to meet a major broadcaster to present the concept of a cloud based advertising delivery system. This was the very first time I was presenting the system to a broadcaster, so I’d rehearsed my presentation (in Mandarin) several times and I was on tenterhooks as people filed into the room, exchanged cards and sat down for the meeting.
The week in review: BBDO Singapore's Lion-winning Guinness ads ran once in I-S | Brand blunders around MH17 crash | CEO of Myanmar's first social network exits | Mindshare boss slams ad agency 'ego' | Agency surprised 'I want Germany to win' ad went viral
In a week in which the lid was lifted on ‘scam advertising’ in Australia, it emerged that a multi-award winning campaign for Guinness in Singapore may also have been created purely with awards in mind, although the campaign was vouched for by the client. We also saw the abrupt exit of the CEO of Squar, Myanmar’s first social network, Ogilvy launch a behavioural sciences unit in Singapore, Twitter and Facebook set social media records thanks to the World Cup, and the Singapore agency behind that ‘I want Germany to win’ anti-gambling ad voice surprise that the video went viral.
Ashutosh Srivastava on the agency of the future, the role of women in media, and rekindling Mindshare's entrepreneurial spirit
In an expansive interview with Mumbrella’s Asia editor Robin Hicks, Srivastava talks about the region’s most exciting markets, the birth of Mindshare in Asia in 1996, the role of women in the agency’s development, and the challenge of rekindling Mindshare’s founding spirit.
You’re said to be one of the region’s most cerebral talents. Don’t you sometimes find media to be mentally unchallenging and a bit dull?
1. There are no more pure PR or advertising agencies. The industry has shifted and converged around Audience and Content. Everything else is channels.
Ranga Somanathan on why the talent crunch is not an issue, 'quick buck' publishers and the need to 'hustle'
In this Q&A, he talks about some of the big challenges facing the media industry, from finding talent to dealing with publishers, and explains why marketers are trailing agencies in keeping up with the consumer.
What do you see as some of the big challenges facing the region, and what keeps you up at night?
The week in review: Programmatic bosses on transparency | Singapore anti-gambling ad ridiculed | Google one in five mobile ads not displaying | New ads for HBO, DTAC, Samsung
In a week which saw Singapore host both ATS and Adtech issues around digital and programmatic took centre stage, with discussions around the lack of transparency in Asia, debate over clients taking their programmatic buying in-house and the lack of mobile optimisation among publishers. There was also an awkward moment for the Singapore government after an anti-gambling ad drew online ridicule following Brazil’s defeat at the World Cup.
Story of the week
Like many areas with the marketing communications sector public relations in Asia suffers from a talent shortage. In this Q&A Brian West managing director of reputation management, Asia Pacific for Fleishman Hillard takes talent, the impact of social and mobile on public relations and crisis management.
What do you see as the biggest challenges facing the public relations industry?
The week in review: iProspect boss 'industry must fight bots' | DBS chief marketer on being an expat | Possible 'scam' Cannes ads outed in Australia | New campaigns for Coke and Samsung
In a week which saw the APAC boss of Denstu’s search arm iProspect call for action to combat botting and click fraud, the chief consumer marketing boss for banking giant DBS talked about the experience of being an expatriate marketer and the challenges facing the banking sector, Samsung and Coca-Cola both release new campaigns with strong creative and Havas hired Sunny Hermano for a regional role.
Story of the week
Today she oversees the Singaporean bank’s consumer marketing efforts across the six countries of Singapore, Hong Kong, China, Taiwan, Indonesia and India and in this Q&A Pascale talks about the challenges and opportunities of being expatriate marketer in Asia.
- What are main differences from a marketing perspective between the Australian and Asian markets?
As the World Cup reduces to just 16 teams and with Asian teams all knocked out, Octagon’s Adam Hodge looks at what impact that will have on the region’s enthusiasm for football and what that means for marketers who have invested in the sport.
As the FIFA World Cup enters the Round of 16, and the teams that represent Asia Pacific on the global stage — Iran, Japan, Australia and Korea, all bow out we are left to cheer on adopted players or countries.
But does this still give us local fans sufficient reason to set our alarms for 2am in morning?
And what about the brands that have invested heavily in football as a marketing platform over the past few months? Should they be worried that with no Asian teams left to support that fan passion for the World Cup will diminish?
iProspect boss Ruth Stubbs has been at the helm of Dentsu Aegis’s search and SEM business for more than three and half years. In this Q&A with Mumbrella she talks about her concerns about the growth of click fraud and botting.
What is keeping you up at night?
The week in review: New CEO of Clear Channel Singapore | Malaysian bank apologises for ‘black face’ ad again|Freedom of the press issues in Thailand, Egypt and Hong Kong | Endemol boss challenges Asia to be 'bolder'
In a week which saw the CEO of Clear Channel depart, Hong Leong’s insurance division found itself still apologising for an ad featuring a ‘blackface’ domestic worker run in Hong Kong, while there were new creative campaigns from ‘It’s more fun in The Philippines’, Volkwagen India and M1. It was also a week which saw new restrictions placed on press freedom in Thailand, the Chinese state media condemning Occupy Central and Australian journalist Peter Greste imprisoned in Egypt.
Google’s John Merrifield: advertising is the price companies pay for being unoriginal
Talking to delegates at the AdAsia event in Hanoi, John Merrifield, chief creative officer of Google Asia Pacific, also said that advertising is the price companies pay for being unoriginal.
He said: “No one cares about advertising. Nobody is sitting there waiting for advertising. The only people who care about advertising are those in the advertising business, and brand loyalty is largely a myth.”
“Advertising is the price companies pay for being unoriginal. When Apple launches a new product, does it advertise? No, it does not. It feeds off all the hype that leads up to the launch,” said Merrifield, who joined Google after a long career in advertising, latterly with TBWA.
Merrifield also suggested that the ad industry is slow to change.
“In September, Google turned 15 years old. In that time the company has continually undergone radical structural changes. But in the time since Mad Men, the 1950′s, advertising agencies are only 10 per cent different to how they are now.”
But there are “seismic changes” on the horizon for the ad world, he said.
“The Omnicom Publicis merger was the final nail in the coffin for the way things were. I don’t think we will see a merger that big again. The future belongs to the swift and nimble,” Merrifield said.
He also said that ad agencies needed to embrace digital more whole heartedly.
“If you’re still only dipping into the digital pool, your business probably won’t survive the next three to five years,” Merrifield said.
- Cool on Cannes rules that BBDO Singapore’s Guinness Press winners that ran once are ‘legitimate’
- Merchant Road on BBDO Singapore promotes Primus Nair to ECD
- Dimitri on Cannes rules that BBDO Singapore’s Guinness Press winners that ran once are ‘legitimate’
- Media Agency on Mindshare boss: Ad agencies still see media agencies merely as executors of their strategies
- English Nazi, Senior Copywriter on Mindshare boss: Ad agencies still see media agencies merely as executors of their strategies
- Berry on Shortlisted Australian Cannes Lions ads ran once, in local parenting mag
- Steve Bruce on Shortlisted Australian Cannes Lions ads ran once, in local parenting mag
- Merchant Road on Terry Savage defends debated Cannes Lions entries saying ‘Super Bowl ads run once’
- Criteo launches global performance ad solution
- Havas Media India wins digital brief for Businessworld magazine
- Saatchi & Saatchi hires two group creative heads for South China
- MediaCom appoints ex-LBBonline editor Gabrielle Lott as APAC associate marketing director
- APPIES unveils 2014 speaker line-up
- ActiveTV announces three appointments
- Google and IDA to offer Singapore students data analytics training
- StrikeAd extends deal with Factual for location-based ad targeting
- Cannes Lions-winning Guinness Singapore press campaign ran once in free listings magazine - 17 comments
- Boss of agency behind lampooned 'I hope Germany win' anti-gambling campaign: We did not expect it to do so well virally - 11 comments
- Copycatting allegations emerge in Philippines over Y&R's 'It's in our nature' campaign - 7 comments
- Terry Savage defends debated Cannes Lions entries saying 'Super Bowl ads run once' - 6 comments
- 10 take-aways from Ad:Tech Singapore - 5 comments
- Shortlisted Australian Cannes Lions ads ran once, in local parenting mag - 5 comments
- Questions over whether Aussie Cannes Lions entries for Panasonic and McDonalds are 'scam' - 4 comments
- Mindshare boss: Ad agencies still see media agencies merely as executors of their strategies - 4 comments