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BBDO Guerrero urges people to ‘unselfie’ and help the Typhoon Haiyan relief effort

#unselfie

Philipppine ad agency BBDO Guerrero is behind an idea to raise money towards the Typhoon Haiyan relief effort.

The idea is for people to write a call to action for a charity on a piece of paper, including the hashtag #unselfie, then take a picture of themselves while holding the paper.

People are then prompted to post the ‘selfie’ picture on their social networks.

David Guerrero, creative chairman of BBDO Guerrero said, “It will only take a minute. But it will go a long way. Let’s do the right thing and help out millions who are still in need.”

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