Opinion | Features
In this cross posting from The Conversation, Hamish McLean of Griffith University assesses the mysterious disappearance of Malaysia Airlines flight MH370 from a PR perspective.
For Malaysia Airlines, every hour counts as it deals with the loss of flight MH370 with 227 passengers and 12 crew on-board.
The first 48 hours of a crisis are the most critical for an organisation as it aims to reassure people that it can deal with, and resolve, the crisis.
It is in this time period that people will decide whether or not to support the organisation in trouble. A failure to act decisively and with leadership can result in inflaming outrage and blame.
For Malaysia Airlines, that time is now up. It is now entering a reputational minefield.
Many Mumbrella readers may have seen the DHL prank that recently did the rounds in social media.
If you haven’t, what DHL did was get UPS to deliver several packages on its behalf. On each package, they wrote, in ink that only became visible when exposed to sunlight, the words DHL delivers faster.
The week in review: Samsung's Oscar selfie eats Twitter | The #With50RupeesICanBuy backlash | Bitcoin for brands | 'Creative confidence' in Singapore? | China's murky media market
In a week in which a sponsored ‘selfie’ drowned out the Oscars on Twitter, Singapore tourism winced at its ‘most expensive city in the world’ label, the former APAC vice chairman of Publicis founded a consultancy for branded virtual currencies, BuzzFeed revealed its plans for Asia, and celebrity chef Jamie Oliver babbled in nonsensical Cantonese to launch his restaurant in Hong Kong.
Today, the research arm of The Economist released a report that found that Singapore is now not only the most expensive city in Asia to live in, jumping above Tokyo. It is the priciest place on the planet.
But how will high living costs affect Singapore’s ability to attract and retain talent, both foreign and local? Mumbrella asked a few media and marketing executives based in Singapore to argue the case.
Homegrown brands are on the rise in Asia, but few have successfully gone global yet. Why not? And what do they need to do to make their brands fit to travel?
In this interview with FutureBrand’s Asia Pacific president Sarah Reiter and the newly appointed CEO of FutureBrand Australia Richard Curtis, Mumbrella’s Asia editor Robin Hicks asks why more Asian brands haven’t exported well, which Asian brands are strongest and why, and what they need to do to conquer the world.
So, pitch doctor Darren Woolley’s piece on how to spot a dodgy client ruffled a few feathers earlier this week.
A Mumbrella reader left a comment beneath Woolley’s article that argued the client’s side of advertiser-agency relations, and we thought we’d turn it into a short opinion piece.
So here, according to ‘Simon S’, are eight clues for clients to work out if they’ve hired the wrong agency.
The week in review: SingTel's Whatsapp backlash | P&G accused of deforesting Indonesia | Hong Kong editor stabbed amid press freedom row | India leads Asia for media awards | How to spot a dodgy client
In a week in which conflict over press freedom in Hong Kong turned violent, WPP posted record profits, BBDO and Australia dominated the Effies shortlist, Singapore’s Internet Advertising Bureau ruffled feathers when it unveiled its leadership council, India shone in the Gunn Report for Media, and the South China Morning Post told its journalists not to use of the word ‘locust’ to describe mainland Chinese.
Filmed over six months across freezing winter and the heat of summer on a set the size of a football field, located outside the city of Zhou Zhou two hours south of Beijing, Hoopla Doopla posed a number of challenges for the Australian and Chinese production teams working on it – not least the language barrier.
So, you are trying to woo a client. Or, even better, they are trying to woo you. But how do you tell a tyre-kicker from the real deal? How do you know they are not simply going to take you for a spin around the block before dumping you on the pile of rejected agencies?
Here are eight simple things to look out for before it’s too late.
Jessica Mudditt is sub-editor of privately owned Burmese national paper Myanma Freedom Daily, and a freelance journalist who writes about Myanmar for The Bangkok Post, IRIN News, DVB and Mizzima. She also runs her own blog, jessicamudditt.com.
In this interview with Mumbrella Asia editor Robin Hicks, the Melbourne-born journalist talks about the challenges of reporting on a country that is – in fits and starts – loosening its grip on press freedom.
Havas Worldwide and Host Singapore boss Dan Gibson on culture, conflict and building two brands at once
Dan Gibson is a rare ad agency boss in that he runs two companies – Havas Worldwide and its sibling Host. He took on the role as group MD just before Christmas, as Naomi Troni left Singapore to move back to New York.
In this interview, Gibson tells Mumbrella’s Asia editor Robin Hicks about the challenges of his role and his ambitions for the future.
The week in review: Havas results confound its critics | Philips reviewed | Facebook swallows Whatsapp | 'What is APAC?' | Asia Pulp & Paper fights back | the sad world of brand Facebook pages
Over a week in which the industry cranked itself back into gear after Chinese New Year, Philips reviewed its Asian agencies, Sir Martin Sorrell called on ad grads to learn Chinese, Facebook snapped up Whatsapp, Singapore students waged war against cyber hate, and a Australia-based regional marketer wondered ‘What is APAC’?
Yesterday, the Institute of Advertising, Singapore held its first career fair with many of adland’s top agencies meeting potential recruits from Singapore’s top universities.
Mumbrella asked three students what they think will be the biggest challenge of working in advertising, whether they feel their universities are preparing them for the realities of adland, and which agencies they had heard of before going along to the career fair.
Simon Squibb is founder of investment firm Nest (not to be confused with the thermostat company recently acquired by Google) and is also founder of Hong Kong creative agency Fluid.
In this interview with Mumbrella’s Asia editor Robin Hicks, the Hong Kong-based entrepreneur wonders if – contrary to many views on the subject – Hong Kong is doing the better job at attracting start ups in the creative industries than its old rival, Singapore.
McCann APAC research honcho Dave McCaughan on why celebrity matters, the varying definition of wellness, 2014 predictions, and why clients want to target Asia's transgender community
In this interview with Mumbrella’s Asia editor Robin Hicks, the seasoned Australian – who recently relocated from Tokyo to Hong Kong to run McCann as managing director, and who has led the agency’s regional research operations for two decades – talks about the value of celebrity in Asia, the role of technology in family life, whether marketers are ready to embrace the transgender community, and why the World Cup will be massive across Asia regardless of which countries qualify.
McCann Philippines account manager Kristelle Davantes found dead
A 25-year old account manager who worked at McCann WorldGroup in the Philippines has been found dead.
Kristelle Davantes, a senior account manager at McCann’s digital offering MRM, was found by police on Saturday after going missing on Friday.
A report on ABS-CBNnews.com confirmed the news of her passing yesterday.
Davantes was just over two years into her job at MRM.
McCann has released the following statement:
McCann Worldgroup Philippines would like to extend sincere appreciation to the people who express condolences and kind words of support in the passing of one of our own- Kristelle “Kae” Davantes.
Kae was an account manager at MRM Manila and had been with us since September 2011.
We are shocked and saddened by this news. We are one with the Davantes family in this time of grief and we will continue to offer them our full support. We respect their request for privacy in this time of bereavement, as we await the complete and accurate details from the ongoing investigation.
McCann requests everyone to offer prayers for Kae’s eternal repose as
well as strength and courage for her loved ones.
Davantes joined MRM in September 2011 from SnapWorks Digital.
Before starting a career in advertising, she attended the prestigious De La Salle University where she graduated with a Master’s degree in marketing communications.
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