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Cheil regional social media director Simon Xue departs

Simon XueSimon Xue, the regional social media director at Cheil, is leaving his post after just over a year in the role.

Xue was responsible for the social media channels of Cheil’s biggest client Samsung in India, China, Hong Kong, Taiwan, Vietnam and Singapore, where he was based.

He was also a senior strategy consultant for Samsung’s Content & Services operation in nine markets in Southeast Asia.

Xue’s departure is unrelated to news of widespread redundancies at Samsung in Southeast Asia and Oceania as reported by Marketing Magazine this morning.

A Cheil spokeswoman told Mumbrella that the agency had not yet found a replacement for Xue, who will remain with the agency for the next few months.

Prior to joining Cheil, Xue was head of digital for PR agency Weber Shandwick in Southeast Asia.

In a distinguished career in digital, Xue has also worked at Proximity, Walt Disney, CliK Dynamics, Eight Partnership, Natfusion Infotech and TOM.com.

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