According to Leo Burnett, Sridhar has decided to “take the leap to reinvent himself and pursue other interests.”
His last day with the agency will be 4 May, and the agency says a replacement will be announced shortly.
Sridhar started his 30-year career in advertising as a Bollywood film billboard painter. He has won awards at Cannes Lions, New York Festival and, under his leadership, Leo Burnett India won agency of the year within the network twice.
Saurabh Varma, CEO of Leo Burnett Group India, said: Read more »
The duo appeared in court today over an article that carried a paragraph that quoted a Reuters story about the trafficking of Rohingya immigrants.
The charges brought against them were defamation and violation of the Computer Crime Act.
If found guilty, Chutima and Morison could face up to seven years in jail and a fine of 100,000 baht (US$3,016). Read more »
Moffatt, who was formerly MD of R/GA London for a six-year stint, returns to the agency after a year-long sabbatical.
He re-joins with a brief to build on the agency’s operations in Singapore and Sydney and expand elsewhere in the region. Read more »
Publicis Groupe, one of the world’s biggest advertising firms, has highlighted India, China and other emerging markets as the weakest parts of its balance sheet as the company reported 2.2 per cent revenue growth between Q1 2013 and Q1 2014.
The group, which owns ad agencies Leo Burnett, Publicis Worldwide and Saatchi & Saatchi and media agencies Zenith Optimedia and Starcom, reported a fall of 5.5 per cent in revenue in its BRIC (Brazil, Russia, India and China) and MISSAT (Mexico, Indonesia, Singapore, South Africa and Turkey) markets over the past year, blaming a slowing economy in those regions.
In the first quarter of this year, Publicis Groupe saw Greater China revenues grow by just 0.2 per cent up, after shrinking by almost 11 per cent in the first quarter of 2013. In India, Q1 2014 revenues tumbled by 18 per cent.
Saatch & Saatchi Arachnid is behind a new online campaign for Mini in Malaysia that pits man against machine.
In the five-minute video for the Mini Cooper F56, stunt men on a BMX, flyboard, paramotor and a jet ski compete with the car on who can create the most daring stunts.
Y&R aligned digital agency VML, which launched in China in October last year, has won the Chinese Johnnie Walker business, taking on the account from incumbent OgilvyOne.
VML IM2.0 Shanghai won the account after two rounds of pitching. Ogilvy One, BBH and Starcom MediaVest Group were involved in the pitch, Mumbrella understands. Read more »
ABC International and its Australia Network have announced a long-term partnership with China’s second biggest broadcaster Shanghai Media Group that will see the public broadcaster sell programming into the world’s biggest television market.
The ABC is one of the first Western networks to secure such a deal which, according to the statement, comes with the support of media authorities of the Chinese Government in Shanghai.
“This historic agreement opens up a whole new world of television and online cooperation between Australia and China,” said Mark Scott managing director of the ABC. “It provides a truly unique window for all Australian media to build a friendly and mutually cooperative relationship with China.” Read more »
Japanese carmaker Isuzu is withdrawing a campaign and complementary promotion in Australia for its new D-Max ute following a petition started by activist group The Collective Shout which called for the company to withdraw what it described as a “‘X-rated’ Thailand sex tour competition”.
The company was promoting its new D-Max vehicle with the positioning of it being ‘X-rated’ as it sought to attract a younger buyer, and offering the chance for a member of the public to win “five hot nights” for “you and three mates” in Bangkok.
Assistant general manager for marketing and PR Dave Harding told Mumbrella’s Australian site that the ad is being withdrawn.
The car maker has released an official statement which said: ”It has been brought to our attention that recent advertising promoting The X-Runner has caused concern and offence to some viewers. We chose Thailand as the destination of the X-Runner competition prize as it is the ‘home’ of the D-MAX and for no other reason.
MDA and SPH counter anti-STOMP petition, blogger: MDA response is ‘sneaky’ to suggest more internet regulation could be needed
Singapore’s media regulator and government-friendly publisher Singapore Press Holdings have both mounted their defence against a petition to close down STOMP, a notorious public shaming website published by SPH.
In a story published by SPH newspaper the Straits Times, Felix Soh, editor of SPH’s digital arm, said that those who opposed STOMP were also among those campaigning for free speech in Singapore.
“It is sad that those who clamour for the freedom of the internet are now asking for the closure of a website – just because they don’t like it,” he told the Straits Times.
Beginning in June, Dentsu will be running a six-month project to raise awareness among Singaporeans of how to behave on public transport.
The agency takes on the account after a four-way competitive pitch. Read more »