Haymarket reclaimed control of Stuff earlier this year from Absolute Publishing, which has licensed the title from the British publisher since 2009.
A local version of Stuff.tv launches alongside the first printed copies of Stuff to be published by Haymarket Asia, which is the biggest edition since the title launched in Singapore in 2002, with 228 pages filling the January 2014 issue. Read more »
Luxury fashion brand Gucci has launched a TV campaign to promote its fashion and accessory range on CNN.
The campaign, which marks the first time Gucci has launched an international campaign for its accessories, includes sponsorship of CNN Style 2014 theme week and a special section on CNN.com. It will also run online on both CNN.com and CNN Money. Read more »
Steere has joined shopper marketing agency Vivid Brand Communications as Asia Pacific managing director. He moves from Hong Kong to Singapore to take the role.
“One thing that made me take the job is Vivid’s focus on shopper marketing and desire to be the best in Asia. That’s a passion I share and challenge I want to achieve,” Steere told Mumbrella.
The Asia Digital Marketing Association, or ADMA, has joined forces with the Hong Kong Direct Marketing Association to form a regional trade body for marketers, publishers, agencies, research groups and tech firms.
The combined entity will be called the Digital + Direct Marketing Association, or D+D for short, and it will be run by the chairman of ADMA, David Ketchum. Read more »
The GM of BBDO Singapore, has moved to Jakarta to run the ad agency’s Indonesian operations as managing director.
Mokhnar relocates after a seven-year spell in Singapore. She moved to Singapore from BBDO’s Malaysian office as an account director in 2006, and was promoted to GM in 2011. She also ran the regional BlackBerry account. Read more »
The soft drinks brand’s staff handed out bunches of sun-like orange balloons carrying its logo to pedestrians in busy areas such as the Bund and Jing’An Temple.
Minute Maid brings out the sun for everyone, even in the thickest fog, the brand’s representatives told passers by. Read more »
Emerging Asian markets such as China, India, Indonesia, Thailand and Vietnam have contributed more to the growth of the ad industry than anywhere this year, according to research from media agency Zenith Optimedia.
In 2013, a group of countries referred to as ‘fast-track Asia’, which includes China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam, will have grown by 10.7 per cent, reckons the media agency.
Next year will see more double-digit growth in these countries, with a 10.5 per cent rise predicted between 2013 and 2014. Read more »
Outdoor clothing brand The North Face has launched a new campaign in China targeting “the explorer in every Chinese person”.
The campaign, which features The North Face’s brand ambassador Jimmy Chin, is to run in mainland China, Hong Kong and Taiwan.
Unilever moves 7 brands out of Riverorchid in IndoChina, but media stays with the agency in Cambodia
Unilever has restructured its advertising arrangements in IndoChina, moving its Vaseline, Dove, Comfort, Lux, Close Up, Wall’s and Pond’s brands out of current agency Riverorchid.
Unilever is expected to call a pitch for these brands, although this has not been confirmed by the company.
The moves will be made in January, March and October next year, but no staff will be leaving Riverorchid as a result, the agency has said.
However, Riverorchid, a specialist IndoChina agency network, has been re-appointed to the Unilever media account in Cambodia.
Riverorchid took over Unilever’s brands from Ogilvy & Mather when the WPP agency closed its Cambodian operation. Read more »
Publicis Groupe-owned media agency Zenith Optimedia has launched a new agency brand.
Given the working name Project Blue, the new network will launch in the first quarter of next year. It is born out of the UK agency Walker Media, which Publicis Groupe acquired the majority of last month.
It is unclear when the new network will roll out in Asia, who will run it, or what its foundation clients will be. But the agency is to focus on retail, pharmaceuticals and automotive advertisers. Read more »