HSBC has launched a global ad campaign to mark the Hong Kong Sevens, a rugby tournament that the banking giant is sponsoring.
A 90-second version of the ad is running on YouTube and a shorter, 30-second edit will run on TV globally from this Friday, 14 March.
The Hong Kong Sevens are to take place from 28 to 30 March.
The agency behind the campaign was Saatchi & Saatchi.
The ad features a stamp used by agencies to approve artwork before it is published. In the ad (shown below in full), the positions of copywriter and art director are left blank. An email address runs at the bottom of the ad. Read more »
Digital agency AKQA has hired Masaki Hamura from Twitter as the first managing director of its Tokyo office.
Hamura leaves a role as East Asia head of brand strategy at Twitter, which is hugely popular in Japan. Prior to Twitter, he was Google Japan’s head of sales strategy and operations.
Ajaz Ahmed, AKQA founder and CEO commented: “We are very pleased to welcome Masaki to our team. His strong strategy background and his exceptional leadership experience in digital make him an ideal Managing Director Read more »
In an advertorial running in international newspapers such as The Economist, the Singapore Tourism Board is positioning the citystate as a “hub for social change” and wants social enterprises to choose Singapore as a base and a venue for events.
The cartons will be placed at Clear Channel bus shelters to promote season two of country music drama Nashville, reality series Cupcake Wars and medical drama show The Night Shift. The side of the cartons read, ’100% entertainment, 100% juicy’.
Besides the cartons, a “troop of hunks” have been hired to hand out free juice cartons with SET labeling Read more »
Ogilvy & Mather Asia Pacific, independent Singapore agency Formul8 and Australian agencies BMF and 303Lowe have taken the pledge after a PETA initiative that started in October last year.
Other agencies that have said they will avoid using apes to sell their clients’ wares are Hong Kong’s The Advertising Company; Well Advertising, TeamAsia and Brand Benefits from the Philippines; and Australian agencies Marketing Mechanics, Studio 55, Blink Studio, NrG Advertising, Synergy Creative, Scott Advertising & Marketing and Toby Creative. Read more »
The ad, which will run in Thailand first, promotes ‘Ice Cool Menthol’ shampoo, with Wow-wa playing a ‘cool DJ’.
The ad was created by Lowe Singapore, which handles global advertising for Clear. Read more »
Dow Jones-owned newspaper Wall Street Journal has launched a content strategy division.
Called WSJ. Custom Studios, the unit will offer co-branded and licensed content across print and digital media, tablet and mobile.
One element of the offering is Narratives, the newspaper’s first native advertising offering. Content from Narratives will “live organically” on the WSJ.com homepage and “will complement, not interrupt”, the reader experience, according to the newspaper. The content will not be produced by Wall Street Journal writers.
Trevor Fellows, global head of ad sales, The Wall Street Journal, said: Read more »
In an SMS obtained by Mumbrella, the advertiser is inviting Malaysians to text ‘FOLLOW MAS’ to get the latest information on the missing flight. The SMS finishes with the words ‘Lets Pray for MH370!’
The brand is also promoting the campaign on its Facebook page. A message from Maxis reads:
As there is a lot of information coming from multiple channels, with varying degrees of accuracy, MAS has set up a hotline where family & friends can get the latest and most reliable breaking news. Read more »
The move, officially confirmed by the agency, ends months of speculation about the name-change and comes at a rocky period for the Interpublic Group-owned company in Asia Pacific. FCB closed its Hong Kong operation just a few months ago and its Melbourne office in 2012.
The name DraftFCB came about after the merger of direct marketing brand Draft with above-the-line advertising brand FCB seven years ago.
The announcement from the ad agency: Read more »