Straits Times and Apple Daily win at PANPA

ST Communities

ST Communities

Singapore’s The Straits times and Hong Kong’s Apple Daily were the only Asian winners at the Pacific Area Newspaper Association Awards in Sydney last night, an awards show dominated by Australasian publishers.

Straits Times won in the best digital innovation category for its Communities platform and Apple Daily, famous for its animated recreations of news stories, was named news site of the year. Read more »

Nippon Paint gives Chinese a ‘fresh beginning for love’ in ad targeting homemakers

Saatchi & Saatchi’s Shanghai office has launched a new TV ad for Nippon Paint in China that pitches the brand as a co-creator of a happy home for newly married couples.

Each scene in the ad ends with a “kiss moment” to celebrate the start of a new life.

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OMD HK digital chief Tan Rahman joins Huawei

Tan Rahman

Tan Rahman

The head of digital at media agency OMD in Hong Kong has moved client-side to a digital role at Chinese tech brand Huawei.

Tan Rahman moves on after more than two and a half years running the agency’s digital offering in the territory. He joins Huawei as head of digital for the consumer business group.

He will oversee digital marketing for the Shenzhen-based company’s smartphones, tablets and mobile broadband products. Read more »

Marketer confidence in APAC dips to lowest level in a year

The confidence of marketers in Asia Pacific has reached its lowest point since September 2013, according to a rolling survey from Warc.

Source: Warc

Source: Warc

Marketer confidence, known as the global marketing index (GMI), is measured by their expectations for trading conditions, marketing budgets and staffing levels.

Marketer confidence in Asia registers a GMI reading of 51.8 in August, where 50 denotes neutral sentiment, but dropped by 3.3 points in July – a steeper decline than in either the Americas or Europe. Read more »

Beating heart billboards promote Reckitt Benkiser vitamin supplement in Singapore

To promote a krill oil vitamin supplement, media agency Initiative has installed a number of billboards across Singapore that feature a ‘beating’ heart to draw attention to its health properties.

The LED panel panels installations, created by Clear Channel, promote Schiff MegaRed, a supplement made by Reckitt Benkiser.

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Manchester United to reach 490m in Asia through LINE app

Manchester United logoManchester United has struck a deal with messaging app LINE that the football club says will give its brand access to 490 million people in Asia.

LINE will now enable its users to access Man U news, videos and imagery directly from their mobile phones.

The club’s group MD Richard Arnold said that with a potential audience of nearly five hundred million users, the initiative will enable Man U fans in Asia to “engage and deepen their ties with the Club they love.” Read more »

BBH eyes Delhi launch

BBH's offices in Mumbai

BBH’s offices in Mumbai

Creative agency BBH is planning to launch in Delhi, expanding beyond its existing Indian operations in Mumbai.

The London-headquartered agency hopes to launch within six to eight months, according to the CEO of BBH India, Subhash Kamath.

In an interview with Mumbrella on how to set up an agency in India, the former group CEO of Bates India said that his only regret since launching BBH India in 2009 was not launching sooner in Delhi. Read more »

Fox acquires UEFA League rights for Hong Kong

UEFA League logoFox Sports has acquired exclusive broadcast rights for the UEFA Europa League in Hong Kong for three seasons, kicking off with the 2015-16 season.

This is the first time Fox has acquired the rights for the UEFA Europa League, an annual tournament between Europe tops clubs which replaced the UEFA Cup, in Asia.

The deal covers 205 matches over 15 match-weeks to be shown on linear channels, IPTV, internet and mobile, and is part of Fox’s plan to become a “household name” in sport, the broadcaster says. Read more »

Perrier launches in China with ‘addictive’ game to win DJ-ing lessons

Carbonated water brand Perrier is offering competition winners lessons in how to DJ as part of a campaign to launch the brand in China.

The web and mobile game challenges players to pop as many bubbles as possible. Users can play the game by logging on to perriershifang.nestle.com.cn or scanning a QR code.

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Bates CHI & Partners wins brief to launch Qatari telco Ooredoo in Myanmar

Ooredoo, "

Ooredoo: “Fast, affordable, easy”, pic: corporate website

Qatari telco Ooredoo, one of two international telco firms to be granted licences to operate in Myanmar, has awarded its launch advertising account to Bates CHI & Partners, Mumbrella can reveal.

Ooredoo officially launched its network yesterday and an advertising campaign created by the WPP agency is to follow in the coming weeks.

Bates, which was one of the first foreign agencies to enter Myanmar until a prohibitive political situation prompted WPP to leave the market, will handle the business from Ho Chi Min City, its IndoChina headquarters. The agency has no plans yet to re-enter the market and set up a permanent base.

Bates won the business after a six-way pitch. Read more »